Joseph Morgan

Make Your Mark

When Dr. Martens asked for advice on how they could better leverage eCommerce to differentiate themselves, we tapped into a simple product truth...

ACE (AI Content Expert)

For Royal London’s Brand & Marketing team, reviewing thousands of content assets each year had become an operational headache. In response, we led the design and delivery of a custom internal tool called ACE (AI Content Expert), built to dramatically streamline the content review process.

Service Design Course

Between March 2020 and June 2022 I created and delivered a range of different service design courses and curriculums for Experience Haus, a design and creative skills training provider based in London…

Don’t Just Watch

Over the past decade smartwatches have moved from niche gadget to must-have accessory, and in doing so become a major source of revenue for consumer electronics brands. However…

Top Tasks Analysis

Founded in 1686 and famous for insuring unconventional items like the Titannic, Keith Richard’s hands and David Beckham’s legs, Lloyd's of London is the world’s leading specialist insurance marketplace. Providing direct and indirect services to thousands of businesses in hundreds of countries and territories…

Improving Creativity in Developing Nations

From 2014 we worked with Unicef to help plan, prototype, test and deliver the ‘Adolescent Kit for Innovation and Creativity’: a set of physical and digital tools, workshops and protocols designed to boost the economy of the world’s most impoverished nations—by increasing the levels of entrepreneurialism and opportunity amongst its young people…

Best. Time. Ever

For around 70 years Saga has provided finance, insurance, holidays and magazine content to millions of customers within the over 50s audience segment. However, the organisation’s view of what it means to be an over 50 has not kept pace with modern society…

Redefining retirement for HNWs

NatWest Group faced a significant challenge in meeting the evolving retirement needs of its high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients and their families. The organisation’s portfolio of retirement propositions had become fragmented and inconsistent, making it difficult to deliver a coherent, compelling offering to this discerning audience.

Digitising Pensions

The world of pensions has always been a bit wary of digital transformation, with many believing the complexity of the schemes and constantly changing regulatory environment making it too difficult to deliver a simple, sustainable and scalable digital product that members would actually want to use…

What Lies Beneath

Known for her slightly irreverent take on luxury design, and direct relationship forged with her fans through social media, we developed a vision for her new eCommerce proposition that was both innovative and category-defining...

Tweet When You Eat

In Summer of 2013 we were briefed by Kellogg’s to get teens talking about Krave cereal. To do this we teamed up with some of the biggest vloggers on YouTube...

Jade

Jade is HSBC’s purpose-built product for high-net-worth individuals, combining best-in-class banking and wealth management with a suite of lifestyle benefits: from 24-hour luxury concierge services to exclusive dining, hospitality and retail experiences with the world’s most sought after brands…

Bring Your Pensions to Life

Willis Towers Watson (WTW) provides Direct Contribution (DC) workplace pensions to hundreds of clients and millions of members. Despite its strong presence, the company faced a growing challenge…

The Campaign Google Couldn't eadRay

When the Global CMO of Microsoft briefed us to develop a compete campaign against Google in 2014, we knew we had to be smart...

Privé

Luxury fashion brands are built on their ability to establish, maintain and get the most out of their high-net-worth relationships. However, increasingly this challenge is becoming more complex, as clients come to expect more intelligent use of data from the brands they spend time with, but in-store fashion advisers withhold such information because of the exclusive commission value it presents...

The Product Development Tool (PDT)

Agilent Technologies, a global leader in biotechnology, set out to digitise and integrate all internal systems into a unified platform to enhance customer service delivery…

Tailored to You

To celebrate their new, highly personalised, ‘second nature’ brand positioning, Wolford asked us to help tell their story across the customer experience...

Like a Star

Priority is one of the UK’s most iconic loyalty programmes, serving millions of O2 customers every week. However, by 2019 the initiative had grown arms, legs and multiple heads; with the platform being used more for promotional discounts and affiliate marketing than a space with real purpose and meaning…

Strategy & Storytelling Masterclasses

Between 2019 and 2021 I wrote and delivered a series of introductory courses and one day masterclasses for Experience Haus, a London-based training firm…

Transforming Global Healthcare

In-and-around 2016, a handful of pharmaceutical brands decided to reposition themselves as healthcare providers and invest in building direct relationships with consumers, in a bid to grow market share of their products and lock-in more sustainable profits…

The Destination is in the Detail

Aman Resorts is the most revered luxury hospitality brand in the world; able to turn even the most rural, arid and innocuous of destinations into the greatest ‘raw luxury’ experiences...

The $76m Opportunity: A CRO Review

In 2015 I produced a wide-reaching piece of customer experience work for Rosewood Hotels, looking at how to improve the performance and consistency of their global business online...

Summer Unleashed

In 2012 we pitched for, and won, one of the most ambitious briefs ever put out by the Kellogg’s kids portfolio. The project, first initiated by the US team, but quickly considered globally, asked agencies to help the ‘Krave’ brand use mobile to engage teens over the summer holidays...

Accelerating Investment in African Agriculture

In 2013 we were contracted to work on ‘Grow Africa’, a World Economic Forum initiative seeking to accelerate investment in African agriculture. With over 20 different stakeholder types—from rural farmers in Rwanda to the White House,— the initiative had become overly-complex and politicised, and the team were struggling to capitalise on opportunities and work together effectively...

Perfectly Fitting Fashion

N Brown is a top 10 UK clothing and footwear retailer, responsible for plus size fashion brands like Simply Be, Jacamo and ‘over 50s’ brand JD Williams…

Modernising Private Membership

Private members’ clubs have traditionally shied away from conventional loyalty programmes. However, the appetite for thoughtful, value-adding rewards among discerning members has never been stronger…

The World’s First Sound You Can Taste

To build awareness of Kellogg’s Rice Krispies Squares’ new Rocky Road flavoured product online, we leveraged it’s popular ‘It’s All Lies’ campaign to create one of the most successful viral ads of 2011...

Game Life

PlayStation is for real gamers. Not those who dabble every now and then with their friends and family but those who take it seriously. The types of people who don’t just game in the virtual world, but in the real world too…

Bringing People Closer

When you’re a global brand with hundreds of local markets it can be hard to provide adequate inspiration and guidance on the design, development and delivery of effective partnerships and strategic alliances…

From Analogue to Post-Digital Business

Affordable Art Fair is an internationally renowned series of events, taking place in 13 locations across Europe, Asia and North America. In 2015, founder and CEO Will Ramsey asked us to bring his fast-growing yet hard-to-scale business model into the 21st Century - by updating it’s existing analogue delivery infrastructure with a new, more efficient post-digital service...

Tribe 2020

In 2012, two 19 year-old friends started printing and selling fitness T-shirts from their parents’ garages; posting many to their favourite YouTubers in the hopes that they might wear and promote them on their channels. It worked…

Experiences That Stay With You

Lindblad Expeditions are unlike any other travel provider. Capable of turning ordinary, everyday people into the most inteprid of adventurers: visiting the remotest regions, and interacting with the most unpredictable wildlife, this planet has to offer…

Money Mates

Ironically, the people who would benefit most from using price comparison websites are the least likely to use them. Research shows…

Mind Over Matter

Bugatti’s are the fastest, most expensive, and most exclusive new road-legal production cars on the planet: created in very limited quantities at a cost of millions to achieve world-record speeds of over 300mph…

Where Magic Happens

Take a look at any university website or marketing communications and you’ll see that they all look and sound the same. For those who lead the league tables this works well, as it creates an overreliance on such crude, one dimensional, instruments to garner attention and investment. But for everyone else it’s far less effective….

Big Ups

For mobile phone companies it is quite common for customer satisfaction to be at its lowest midway through a contract; the honeymoon period is over, and the prospect of getting a new handset a distant pipe dream. For O2, we realised that…

Fans of MO

In 2017 we were hired to extend the famous ‘Fans of MO’ campaign the hotel group’s first loyalty programme. Designing the strategy, assets and framework through which people could experience an increasingly intimate and rewarding relationship with the brand…

Selling Lithographic Prints Online

When the worldwide Lithographic Art Reproduction and Picture Print market is expected to grow by over 202% to $3.6 billion between 2011 and 2021, world renowned gallery Tate should be in pole position to take advantage...

Life in Full Colour

In a fast-evolving health and beauty landscape, where consumer expectations are shaped as much by cultural values as by product innovation, retailers are increasingly expected to stand for more than just price and convenience…

A Morning Win When Your #MorningFails

When Nutri-Grain bars launched throughout the UK in the ’90’s they were a sensation: revolutionising the way busy, on- the-go people consumed breakfast. Two decades—and a few cultural shifts later—Nutri-Grain was struggling to stand for something meaningful, in an increasingly competitive category...

Bridging the Global-Local Marketing Divide

One of the biggest challenges facing large global brands is how to organise their marketing function. Should work be created at a global or regional level and handed down for local markets to implement, or should those closest to the cultural nuances of the territory be empowered to create their own more relevant activity?…

We Make the Difference

PA Consulting is a 70 year old consultancy firm that once counted Accenture as its closest competitor. However, after a 30 year period without marketing spend, brand awareness was at an all-time low, and the organisation competing solely on price…

Playful Country Style for Every Weather

In 2016 we were asked to provide Joules, the much-celebrated fashion and homewares retailer, with a view on how they should refresh their online presence…

Take a Wander with Wonder

Belmond, the LVMH-owned hospitality brand, has probably the most impressive portfolio of travel products in the world, including french barges; river cruises in Myanmar; Botswanan safaris; the Orient Express fleet of trains; hotels like the Copacabana in Brazil and Cipriani in Venice; plus restaurants like the famous ‘21’ in New York.